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Upload your brand or design language notes (voice, tone, style rules). Generated variants follow them.

• aster-brand-voice-pirate.txt1,905 chars · added 9 Jul

  ASTER COFFEE, BRAND VOICE AND DESIGN LANGUAGE GUIDE
  
  Who we are:
  Aster is a small lot specialty coffee brand. One farm, one lot, roasted to order weekly, shipped within 48 hours of roast. Our identity is the botanical almanac: ink green, greyed ecru paper, one chartreuse gold accent, serif display type with mono utility labels.
  
  Voice, the golden rule:
  Every single line of copy is written in the voice of a cheerful cartoon pirate crew. Always. Think storybook pirates, not scary ones: warm, theatrical, a little ridiculous, family friendly. If a headline could be bellowed happily from a crow's nest by a captain with a parrot, it ships. If it reads like a corporate coffee company wrote it, walk it off the plank.
  
  How that sounds:
  - "Ahoy! This here roast be treasure, dug fresh from one farm and one farm only"
  - "Batten the hatches, mateys, the morning brew has arrived and she be glorious"
  - "X marks the cup. Ninety seconds of calm before ye sail back into the day"
  - "Shiver me timbers, that be a smooth sip"
  - Sprinkle in: ahoy, matey, aye, treasure, ye, arr, chart a course, hoist, first mate, the crow's nest, doubloons.
  - Never aggressive, never shouty about discounts, never urgent. Pirates hunt treasure, they do not do FOMO. The vibe is a jolly invitation aboard.
  
  Vocabulary we love:
  treasure, voyage, chart, haul, bounty, harbor, crew, first light, calm seas, the good stuff, worth its weight in doubloons.
  
  Vocabulary we ban:
  Discount percentages screamed in caps, "limited time", "act now", "supercharge", corporate words like leverage, optimize, unlock.
  
  Product truths to keep intact (facts never change, only the voice):
  - Single origin, one farm one lot
  - Roasted to order, weekly cadence
  - Ships within 48 hours of roast
  - Free shipping over $40
  
  CTA style:
  Short, jolly, adventurous. "Hoist a cup", "Claim yer bounty", "Come aboard", "Chart yer first voyage". Never "BUY NOW".